By:Abbas Saghali
Iran can improve in different aspects of e-commerce according
political-legal,economical,social,and technological(PEST) solutions.
Firstly,by regarding political-legal solution,improvement in international policy of Iran is quite considerable to attract international customers and facilitate exchange transactions with individuals,firms and organizations in different countries specially USA and most of other developed countries.Secondly,government of Iran should support industries which are interested in doing their business by e-commerce.Increasing budget for R&D in this regard can be effective.Thirdly,advertising for facilitation of business transactions by e-commerce is too important.Most of people in Iran deosn't have enough information about advantages of e-commerce.Bazar in Iran which is the heart of economy doesn't use multi-dimensional capacity of e-commerce in whole of its facets.Increasing social awareness can be effective in this way.Finally, we should mention to technological facilities for e-commerce in Iran.BY increasing technological devices of e-banking and improvement of IT people of Iran can use mostly from e-commerce advantages.Technological facilities can also cause people trust more to implement their business by e-commerce.
